Hawkins, Lori. "Two decades in, Livestrong Foundation shifts its focus". Austin American-Statesman . Retrieved February 19, 2020.

The Lance Armstrong Foundation was started by his namesake, who had cancer and survived it. They sell yellow bracelets called Livestrong wristbands as a fund-raiser. Cancer research is the beneficiary with the profits from band sales. The bands are comfortable and support a worthy cause. LIVESTRONG Emphasizes Importance of Patient-Focused Cancer Care". Onco'Zine - The International Oncology Network. Inpress Media Group. Archived from the original on April 13, 2014 . Retrieved April 9, 2014.The foundation started in 1997 and a few years later in 2004 the awareness took off from a simple small item, a wristband. This wristband is known as the iconic yellow 2000’s Livestrong bracelets that were developed by Nike and its advertising agency, Weiden + Kennedy. What is a Livestrong bracelet? a b c Baker, Christopher (January 20, 2013). "Spin: Lance Armstrong's confession and Livestrong's future". The Conversation Australia. The Conversation Media Group . Retrieved November 7, 2019.

The Livestrong Foundation is a United States nonprofit organization that provides support for people affected by cancer. The foundation, based in Austin, Texas, was established in 1997 by cancer survivor and former professional road racing cyclist Lance Armstrong, as the Lance Armstrong Foundation. [1] The Livestrong brand was launched by the foundation in 2003. [2] Armstrong resigned from the foundation in 2012 after his admission of doping, leading to the rebranding of the entire organization as Livestrong Foundation. By 2013, 80 million Livestrong bracelets had been sold, according to Oprah. [8] The success of the Livestrong bracelets led to many other charities selling similar wristbands as part of their fundraising efforts. [21] [22]David Rowe (January 18, 2013). "Lance Armstrong begins his confession – but why Oprah?". The Conversation. The Conversation Media Group . Retrieved January 23, 2013. Livestrong Foundation gets brand revamp, new mission". Austin Business Journal. February 3, 2020 . Retrieved February 19, 2020.

Our long-standing concerns about the impartiality and fairness of Usada's proceedings are compounded today. ... Usada appears motivated more by publicity rather than fulfilling its mission. ... Because of [Armstrong's] leadership and vision, the Lance Armstrong Foundation has served more than 2.5 million people affected by cancer over the last 15 years. ... We are deeply grateful for his leadership and incredibly proud of his achievements, both on and off the bike. [9] Silicone wristbands are an affordable item bought in bulk that go a long way as you can tell by the Livestrong story. They’re long lasting so people will keep your organization or brand in mind for years after the wristband is given to them. Wristband Resources lets you customize your own silicone wristbands for this reason. With a ton offeatures, you will be able to create a unique design that no one has seen before. Hing Yiap Group CEO Howard Khoo said throughout the campaign period, RM1 from every transaction made at all Theobroma Chocolate Lounge outlets would be donated to the Pride Foundation. Bill Gifford (January 5, 2012). "IT'S NOT ABOUT THE LAB RATS". Outside. Mariah Media Network, LLC. Archived from the original on January 28, 2013 . Retrieved January 23, 2013. The Livestrong wristband is a yellow silicone gel bracelet program launched in May 2004 as a fund-raising item. [20] The bracelet was developed by Nike and its advertising agency, Wieden+Kennedy. The band's yellow color references the yellow jersey traditionally worn by the Tour de France's overall leader. The band became a popular fashion item in the US by the end of the summer of 2004 and appeared on a majority of the contenders at the 2004 Tour de France.You are probably wondering: is Livestrong still a thing? And to answer your question, yes, however the bracelets are no longer available. Nike cut off the partnership in 2013 due to Armstrong having one of the biggest doping scandals in sports history. Even though the real Livestrong bracelets are no longer available, the Livestrong foundation is still around helping each person with cancer to not only survive but Livestrong. Armstrong stands down from charity". The Sydney Morning Herald. Associated Press. October 17, 2012 . Retrieved January 23, 2013. In 2016, Portteus resigned and Greg Lee was appointed as President. Greg Lee had served as CFO of the Foundation for over ten years. [ citation needed] Darren Rovell (October 10, 2012). "Armstrong's foundation still thriving". ESPN Playbook. ESPN Internet Ventures . Retrieved January 23, 2013. Customers will also be given an opportunity to a enjoy special rate for a mammogram test at PrimaNora Medical centre,” Khoo added.